Privacy Policy

How ACE – Academy for Cricket Excellence, under Sri Lakshminarasimha Sports Academy (“ACE”, “we”, “us”, “our”), collects, uses, secures, and shares your personal information across our website, communication channels, and coaching programs.

Last updated: 25 Nov 2025
At a glance
What we collectWhy we collect itRetention
Contact & player details (name, age, role, city, email, phone) Registration, communication, eligibility, safety Up to 24 months from last activity unless law requires longer
Device/usage data (IP, pages, UTM, referrer, cookies) Security, analytics, funnel performance, fraud prevention 12–24 months (aggregated thereafter)
Payment status metadata (via payment gateway) Booking confirmation, receipts, reconciliation As per statutory accounting/tax norms

We don’t sell personal data.

1) Scope

This Policy applies to our website pages, registration forms, coaching programs, training sessions, assessments, clinics, bootcamps, and our communications (email, SMS, WhatsApp, phone). By using our services, you agree to this Policy.

2) Information we collect
A. Information you provide
  • Player/guardian details: name, age, email, phone, city, skill level, playing role.
  • Application responses, messages, and support queries.
  • Payment confirmations (handled by our gateway; we don’t store full card details).
B. Information we get automatically
  • Device and log data: IP address, browser, device type, time zone, pages visited, referrer/UTM, clicks.
  • Cookies & similar tech for session management, preferences, analytics, and conversion tracking.
3) How we use your information
  • Process registrations, scheduling, and essential updates.
  • Send brochures, payment links, receipts, and reporting instructions.
  • Improve coaching, safety, websites, and funnels through aggregated analytics.
  • Prevent spam, fraud, and abuse; comply with legal or regulatory obligations.
  • With your consent, share program updates and announcements.
4) Legal bases

We rely on one or more of: performance of a contract, legitimate interests (security, analytics, improvements), consent (marketing/WhatsApp opt-ins), and legal obligation (tax/records).

5) Cookies & analytics

We may use essential cookies for forms and security, and analytics/advertising cookies for performance measurement and retargeting. You can control non-essential cookies via your browser settings. Blocking essential cookies may break certain features.

6) Payments

Payments are processed by third-party gateways over secure connections. We receive limited metadata (success/failure, transaction IDs) for reconciliation; card numbers are not stored on ACE servers.

7) Sharing & service providers
  • Trusted vendors for hosting, CRM, email/SMS/WhatsApp delivery, analytics, and payment gateways.
  • Program partners, coaches, or venues—only what’s necessary for operations/safety.
  • Legal/regulatory requests when required by law or to protect rights, safety, or property.
8) International transfers

Some providers may process data outside India. We select vendors who implement appropriate safeguards (contractual, technical, and organizational) to protect your data.

9) Data retention
  • Registration & communication records: up to 24 months from last activity, unless longer is required for legal claims or compliance.
  • Financial/transaction data: as per applicable tax and accounting laws.
  • Aggregated or anonymized data may be retained for analytics and reporting.
10) Security

We use reasonable administrative, technical, and physical safeguards (access controls, encryption in transit, role-based permissions). No system is 100% secure; report concerns to the email below.

11) Children’s privacy

Registrations may involve minors (10–17). Where relevant, we may request parent/guardian consent for participation and communications. Guardians can request access, correction, or deletion (subject to record obligations).

12) Your rights
  • Access, correction, and deletion (where feasible and lawful).
  • Withdraw consent for marketing at any time (effects future messages only).
  • Object to or restrict certain processing based on legitimate interests.
  • Data portability where applicable.

To exercise rights, contact us using the details below. We may verify your identity before responding.

13) Third-party links

Our pages may link to external sites (e.g., payment, video, social). Their privacy practices are their own—review their policies before using those services.

14) Changes to this Policy

We may update this Policy periodically. The “Last updated” date at the top reflects the latest version. Material changes will be highlighted on this page.

15) Contact
© 2025 | Sri Lakshminarasimha Sports Academy (operating ACE – Academy for Cricket Excellence, Vizag) • Privacy Policy
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