How ACE – Academy for Cricket Excellence, under Sri Lakshminarasimha Sports Academy (“ACE”, “we”, “us”, “our”), collects, uses, secures, and shares your personal information across our website, communication channels, and coaching programs.
Last updated: 25 Nov 2025| What we collect | Why we collect it | Retention |
|---|---|---|
| Contact & player details (name, age, role, city, email, phone) | Registration, communication, eligibility, safety | Up to 24 months from last activity unless law requires longer |
| Device/usage data (IP, pages, UTM, referrer, cookies) | Security, analytics, funnel performance, fraud prevention | 12–24 months (aggregated thereafter) |
| Payment status metadata (via payment gateway) | Booking confirmation, receipts, reconciliation | As per statutory accounting/tax norms |
We don’t sell personal data.
This Policy applies to our website pages, registration forms, coaching programs, training sessions, assessments, clinics, bootcamps, and our communications (email, SMS, WhatsApp, phone). By using our services, you agree to this Policy.
We rely on one or more of: performance of a contract, legitimate interests (security, analytics, improvements), consent (marketing/WhatsApp opt-ins), and legal obligation (tax/records).
We may use essential cookies for forms and security, and analytics/advertising cookies for performance measurement and retargeting. You can control non-essential cookies via your browser settings. Blocking essential cookies may break certain features.
Payments are processed by third-party gateways over secure connections. We receive limited metadata (success/failure, transaction IDs) for reconciliation; card numbers are not stored on ACE servers.
Some providers may process data outside India. We select vendors who implement appropriate safeguards (contractual, technical, and organizational) to protect your data.
We use reasonable administrative, technical, and physical safeguards (access controls, encryption in transit, role-based permissions). No system is 100% secure; report concerns to the email below.
Registrations may involve minors (10–17). Where relevant, we may request parent/guardian consent for participation and communications. Guardians can request access, correction, or deletion (subject to record obligations).
To exercise rights, contact us using the details below. We may verify your identity before responding.
Our pages may link to external sites (e.g., payment, video, social). Their privacy practices are their own—review their policies before using those services.
We may update this Policy periodically. The “Last updated” date at the top reflects the latest version. Material changes will be highlighted on this page.